{"id":113013,"date":"2022-09-30T13:47:25","date_gmt":"2022-09-30T13:47:25","guid":{"rendered":"https:\/\/2022.dnavisuals.ch\/createur-de-contenu\/"},"modified":"2022-12-17T12:50:53","modified_gmt":"2022-12-17T12:50:53","slug":"createur-de-contenu","status":"publish","type":"post","link":"https:\/\/dnavisuals.ch\/fr\/createur-de-contenu\/","title":{"rendered":"Cr\u00e9ateur de Contenu"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;4\/6&#8243;][vc_column_text uncode_shortcode_id=&#8221;433502&#8243;]<span style=\"font-weight: 400;\">Joseph Beuys, vraisemblablement l\u2019un des artistes allemands les plus connus et les plus influents du 20e si\u00e8cle, a fait couler beaucoup d&#8217;encre en \u00e9non\u00e7ant que &#8221; tout le monde est un artiste &#8220;. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Dans un entretien accord\u00e9 \u00e0 Der Spiegel en 1984, Beuys dit encore : &#8220;Chaque \u00eatre humain est porteur de talents, c\u2019est un \u00eatre capable de s\u2019autod\u00e9terminer, le souverain par excellence de notre \u00e9poque. C\u2019est un artiste, qu\u2019il soit \u00e9boueur, infirmier, m\u00e9decin, ing\u00e9nieur ou agriculteur. C\u2019est un artiste, l\u00e0 o\u00f9 il ou elle d\u00e9ploie ses talents. Je ne dis pas que cela m\u00e8ne plus \u00e0 l&#8217;art dans la peinture que dans l\u2019ing\u00e9nierie m\u00e9canique&#8230;&#8221;<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Pour certains, ce que Beuys pensait \u00e0 l\u2019\u00e9poque \u00e9tait trop manifeste, trop social et laissait parfois transpara\u00eetre son attitude critique, anticapitaliste.  De son point de vue, chaque personne prend part \u00e0 l\u2019organisation de la soci\u00e9t\u00e9. Cette vision du monde appelle litt\u00e9ralement \u00e0 l\u2019ouverture et \u00e0 la libert\u00e9, ce qui cadre parfaitement avec l\u2019image d\u2019une soci\u00e9t\u00e9 moderne. Mais qu&#8217;en est-il de nos jours ? Quels dangers se cachent derri\u00e8re cette ouverture ?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Aujourd\u2019hui, nous sommes toujours davantage confront\u00e9s, surtout en tant que professionnels des m\u00e9dias, au probl\u00e8me que \u201echacun est un cr\u00e9ateur ou une cr\u00e9atrice de contenu\u201c, que ce soit dans la branche du graphisme, de la musique, de la vid\u00e9o ou de la photo.  Tout le monde est capable d\u2019appuyer sur une touche et il peut arriver que l\u2019un ou l\u2019autre devienne un.e expert.e d\u2019une simple pression de touche. Ce ph\u00e9nom\u00e8ne inqui\u00e8te de nombreux sp\u00e9cialistes et engendre un certain flou dans l\u2019image que renvoient les professionnels des m\u00e9dias.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Il en r\u00e9sulte une d\u00e9pr\u00e9ciation de la valeur du travail de cr\u00e9ation, car chacun part du principe qu\u2019il est capable de concevoir quelque chose dans ce domaine. Sans oublier que les prestations de cr\u00e9ation sont vues comme des loisirs.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Pour \u00e9viter ce probl\u00e8me avec les clientes et clients, nous devons exposer tous les co\u00fbts en toute transparence, clarifier toutes les d\u00e9penses et \u00e9laborer \u00e0 l&#8217;avance une planification aussi pr\u00e9cise que possible \u00e0 laquelle il conviendra de se tenir. Il n&#8217;est cependant pas rare que l\u2019institution dispose d\u2019un fort potentiel pour prendre elle-m\u00eame en main certaines touches. Pour les entreprises, il peut s\u2019av\u00e9rer fructueux de former leurs collaboratrices et collaborateurs \u00e0 des proc\u00e9dures et processus simples, voire de leur faire suivre une formation continue sp\u00e9cialis\u00e9e. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Il arrive fr\u00e9quemment que nous proposions des services de sp\u00e9cialistes des m\u00e9dias \u00e0 nos clientes et clients qui leur permettent de cr\u00e9er \u00e0 l\u2019interne &#8211; au sein de l&#8217;entreprise ou de l\u2019institution &#8211; une solution durable, orient\u00e9e vers l&#8217;avenir et s\u2019inscrivant dans la dur\u00e9e. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Par exemple : de nos jours, les moyennes et grandes entreprises ont tout avantage \u00e0 compter dans leurs rangs un ou une &#8221; sp\u00e9cialiste des m\u00e9dia sociaux &#8220;. C\u2019est pr\u00e9cis\u00e9ment ce genre d\u2019experts qui sont recherch\u00e9s pour la gestion de certaines t\u00e2ches quotidiennes. Par exemple, pour la cr\u00e9ation d\u2019un post ou d\u2019une story dans les m\u00e9dias sociaux \u00e0 des fins de marketing. Un ou une sp\u00e9cialiste en m\u00e9dias sociaux qui prend des photos, cr\u00e9e de petites vid\u00e9os ou r\u00e9dige des articles informatifs est synonyme d\u2019engagement, il ou elle est indispensable. Nous travaillons en profondeur lorsqu\u2019il s&#8217;agit d\u2019\u00e9laborer un plan, nous conseillons et proposons des solutions orient\u00e9es vers le march\u00e9, telle que la &#8221; micro-influence &#8221; ou d\u00e9veloppons des &#8221; profils types &#8221; de m\u00e9dias sociaux. De ce fait, une campagne forte est d\u00e9j\u00e0 entre les meilleures mains qui soient et garantit des r\u00e9sultats prometteurs, efficaces et engag\u00e9s.<\/span>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/4&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;111769&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;752137&#8243;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>De nos jours, chacun de nous est un cr\u00e9ateur de contenu. Chacun est un photographe. Chacun est un sp\u00e9cialiste des r\u00e9seaux sociaux. Et enfin : Tout le monde peut pousser des boutons. En quoi sommes-nous diff\u00e9rents du reste ?<\/p>\n","protected":false},"author":2,"featured_media":112589,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[190],"tags":[],"class_list":["post-113013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stories-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cr\u00e9ateur de Contenu | DNA VISUALS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dnavisuals.ch\/fr\/createur-de-contenu\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cr\u00e9ateur de Contenu | DNA VISUALS\" \/>\n<meta property=\"og:description\" content=\"De nos jours, chacun de nous est un cr\u00e9ateur de contenu. 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